Boomers 3.0: Marketing to Baby Boomers in Their Third Act of Life

by
Lawrence R. Samuelauthor

Lawrence R. Samuel, PhD, is founder of Boomers 3.0, a consultancy dedicated to helping organizations create meaningful relationships with baby boomers in their third act of life.

Boomers 3.0: Marketing to Baby Boomers in Their Third Act of Life

20170731

Praeger

Pages 208
Topics Business
  • eBook

    9781440857232

Description
Table of Contents

Table of Contents

Boomers 3.0: Marketing to Baby Boomers in Their Third Act of Life

Author(s): Samuel, Lawrence;
Contributors: Samuel, Lawrence;
Abstract:

Capitalizing on what is arguably the most important social phenomenon of our time and place—the aging of America—this book shows organizations how to market specifically to baby boomers in their third act of life.


• Identifies the 10 core values of the older middle class (cognitively healthy baby boomers age 52–80) that guide their attitudes and behavior and serve as cultural indicators of how they are likely to spend their time and money in the future

• Explains how the unique core values and "passion points" of baby boomers fuel their consumer behavior

• Offers a unique, intelligent, and forward-thinking cultural analysis

• Outlines many ways readers can capitalize on the information presented and act on real business opportunities

SortTitle: boomers 3.0: marketing to baby boomers in their third act of life
Keyword(s): Business
Author Info:
Lawrence R. Samuelauthor

Lawrence R. Samuel, PhD, is founder of Boomers 3.0, a consultancy dedicated to helping organizations create meaningful relationships with baby boomers in their third act of life.

eISBN-13: 9781440857232
Cover Image URL: ~~FreeAttachments/9781440857232.jpg
Print ISBN-13: 9781440857225
Imprint: Praeger
Pages: 208
Publication Date: 20170731