The Rise of the Curator Class: Changing the Way We Buy, Sell, and Make Everything

by
Steffon Davisauthor

Steffon Davis is a product manager working on autonomous vehicles at Uber within its Advanced Technology Group in the San Francisco Bay Area. He is also the founder of the curation analytics platform Curalytics.

The Rise of the Curator Class: Changing the Way We Buy, Sell, and Make Everything

20190331

Praeger

Pages 192
Topics Business: Marketing, Advertising and Sales;Business: E-Commerce and Technology;Advertising;Algorithms;Automation;Content Overload;Creative Industry;Curation;Discovery;E-commerce;Marketing;Recommendations;Search Engines;Social Media;Social Networks;Strategy

Cite this eBook

  • eBook

    9781440860508

Description
Table of Contents

Table of Contents

The Rise of the Curator Class: Changing the Way We Buy, Sell, and Make Everything

Author(s): Davis, Steffon;
Contributors: Davis, Steffon;
Abstract:

Pairing "big ideas" in marketing with the popular activity of content curation, The Rise of the Curator Class positions curation as a "humanization" movement that is restructuring the internet


• Describes the current state of content overload and how curation is solving it

• Explains how curation changes the structure of the internet and economy as legions of consumers demand curated experiences to cut through the noise

• Delivers a new toolkit for anyone—in marketing, advertising, sales, content creation, or product development—seeking to stay or become relevant in an increasingly curation-centric marketplace

• Provides strategic advice to make passionate audience segments, the opposite of mass marketing, work for you—whether you're buying, selling, or creating

SortTitle: rise of the curator class: changing the way we buy, sell, and make everything
Keyword(s): Business: Marketing, Advertising and Sales; Business: E-Commerce and Technology; Advertising; Algorithms; Automation; Content Overload; Creative Industry; Curation; Discovery; E-commerce; Marketing; Recommendations; Search Engines; Social Media; Social Networks; Strategy
Author Info:
Steffon Davisauthor

Steffon Davis is a product manager working on autonomous vehicles at Uber within its Advanced Technology Group in the San Francisco Bay Area. He is also the founder of the curation analytics platform Curalytics.

eISBN-13: 9781440860508
Cover Image URL: ~~FreeAttachments/9781440860508.jpg
Print ISBN-13: 9781440860492
Imprint: Praeger
Pages: 192
Publication Date: 20190331