Uber
by20200131
Greenwood
Pages | 256 |
Topics | Camp, Garrett;Disruption;Gig Economy;Innovative Business Models;Kalanick, Travis;Khosrowshahi, Dara;Ride Hailing;Ride Sharing;Safety;Sharing Economy;Business: E-Commerce and Technology;Economics |
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eBook
9781440864254
MLA
Perera, B. Yasanthi and Albinsson, Pia. Uber. Greenwood, 2020. ABC-CLIO, publisher.abc-clio.com/9781440864254.
Chicago Manual of Style
Perera, B. Yasanthi, and Pia Albinsson. Uber. Greenwood, 2020. http://publisher.abc-clio.com/9781440864254
APA
Perera, B. Y. & Albinsson, P. (2020). Uber. Retrieved from http://publisher.abc-clio.com/9781440864254
- Description
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Uber is one of the most innovative companies of our time. This book provides a detailed analysis of the company and its success, beyond the headlines about safety and culture.
Americans are so accustomed to using Uber today that the name of the innovative ride-sharing company has almost become a verb, as in "to Uber" somewhere, and yet Uber has been around only since 2010. In less than a decade, Uber has disrupted the ride-hailing industry, from making it easier and more affordable to become an Uber driver than a cab driver to rating riders as well as drivers. As an early pioneer in using technology to create a new business model and new efficiencies, Uber is considered one of the most important case studies in the sharing economy.
However, little in-depth information exists on this innovative company. This book traces Uber's origin and evolution in the face of competitive pressures, discusses the company leadership and corporate culture, addresses such controversies as rider and driver safety and sexual harassment of female employees, and explores how the company is addressing these challenges. Students of business, entrepreneurs, and anyone interested in the development and exponential growth of the sharing economy will benefit from reading this book.
- Provides key insights into the inner workings of the Sharing Economy
- Delivers a comprehensive overview of Uber's technological innovations, global expansion, and business model
- Explores the leadership challenges faced by founder Travis Kalanick
- Reveals how the company has addressed reports of a sexist corporate culture
- Table of Contents
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Table of Contents
Uber
Author(s): Perera, B. Yasanthi; Albinsson, Pia;Contributors: Perera, B. Yasanthi; Albinsson, Pia;Abstract:Uber is one of the most innovative companies of our time. This book provides a detailed analysis of the company and its success, beyond the headlines about safety and culture.
Americans are so accustomed to using Uber today that the name of the innovative ride-sharing company has almost become a verb, as in "to Uber" somewhere, and yet Uber has been around only since 2010. In less than a decade, Uber has disrupted the ride-hailing industry, from making it easier and more affordable to become an Uber driver than a cab driver to rating riders as well as drivers. As an early pioneer in using technology to create a new business model and new efficiencies, Uber is considered one of the most important case studies in the sharing economy.
However, little in-depth information exists on this innovative company. This book traces Uber's origin and evolution in the face of competitive pressures, discusses the company leadership and corporate culture, addresses such controversies as rider and driver safety and sexual harassment of female employees, and explores how the company is addressing these challenges. Students of business, entrepreneurs, and anyone interested in the development and exponential growth of the sharing economy will benefit from reading this book.
- Provides key insights into the inner workings of the Sharing Economy
- Delivers a comprehensive overview of Uber's technological innovations, global expansion, and business model
- Explores the leadership challenges faced by founder Travis Kalanick
- Reveals how the company has addressed reports of a sexist corporate culture
SortTitle: uberAuthor Info:B. Yasanthi PereraauthorPia A. AlbinssonauthoreISBN-13: 9781440864254Cover Image URL: ~~FreeAttachments/9781440864254.jpgPrint ISBN-13: 9781440864247Imprint: GreenwoodPages: 256Publication Date: 20200131Series: Corporations That Changed the World- Cover Cover11
- Half Title i12
- Title iii14
- Copyright iv15
- Dedication v16
- Contents vii18
- Foreword ix110
- Preface and Acknowledgments xi112
- Introduction xv116
- Chapter 1 Uber: The Origin and Evolution 1120
- Chapter 2 Uber's Shapers and Movers: The Leadership Team, Past and Present 27146
- Chapter 3 Uber's Innovations, Collaborations, and Expansion into New Industries in the Gig Economy 69188
- Chapter 4 Controversies: Uber in the News 971116
- Chapter 5 Remaking the Culture 1631182
- Chapter 6 From "Moving Forward" to "Doors Are Always Opening": Connecting with Driver Partners, Users, and the Community 1891208
- Chapter 7 Moving Forward: The Race to Go Public 2131232
- Index 2291248