Branding with Powerful Stories: The Villains, Victims, and Heroes Model

by
Greg Stoneauthor

Greg Stone, founder of Stone Communications, is a highly sought after media strategist whose clients have included Fidelity, IBM, 3M, and Harvard University. He is author of Artful Business: 50 Lessons from Creative Geniuses.

Branding with Powerful Stories: The Villains, Victims, and Heroes Model

20181231

Praeger

Pages 224
Topics Business

Cite this eBook

  • eBook

    9781440864780

Description
Table of Contents

Table of Contents

Branding with Powerful Stories: The Villains, Victims, and Heroes Model

Author(s): Stone, Greg;
Contributors: Stone, Greg;
Abstract:

Whether you are branding your company, your product, your service, or yourself, learn to boost the power of your story and convey a compelling message in any setting by incorporating villains, victims, and heroes.


• Provides a blueprint for constructing a story that will connect narrator and listener through the scientifically proven effect of neural coupling

• Emphasizes the importance of personal authenticity in effective storytelling

• Provides abundant tips on emotional branding, writing, rhetoric, vocalization, pacing, graphics, body language, breathing, and above all, creating drama

• Applies to a broad array of applications and settings, such as job interviews, ad campaigns, and professional presentations

SortTitle: branding with powerful stories: the villains, victims, and heroes model
Keyword(s): Business
Author Info:
Greg Stoneauthor

Greg Stone, founder of Stone Communications, is a highly sought after media strategist whose clients have included Fidelity, IBM, 3M, and Harvard University. He is author of Artful Business: 50 Lessons from Creative Geniuses.

eISBN-13: 9781440864780
Cover Image URL: ~~FreeAttachments/9781440864780.jpg
Print ISBN-13: 9781440864773
Imprint: Praeger
Pages: 224
Publication Date: 20181231