Polling America: An Encyclopedia of Public Opinion, 2nd Edition [2 volumes]

by
Richard L. Clarkeditor
Kelly N. Fostereditor
Samuel J. Besteditor
Benjamin Radcliffeditor
Polling America: An Encyclopedia of Public Opinion, 2nd Edition [2 volumes]

20200831

Greenwood

Pages 896
Topics Can Internet Polling Be Accurate?;Did Polling Fail to Predict the 2016 Presidential Election?;Gender as a Factor in Opinion Formation;How Can 1,000 Respondents Reflect the Views of a Nation of more than 327 Million People?;How to Tell Good Polls from Bad Polls

Cite this eBook

  • eBook

    9781440837357

Description
Table of Contents

Table of Contents

Polling America: An Encyclopedia of Public Opinion, 2nd Edition [2 volumes]

Contributors: Clark, Richard; Foster, Kelly; Best, Samuel; Radcliff, Benjamin;
Abstract:

This work provides an authoritative overview of the composition of public opinion in America, the methodologies by which public opinion is measured, and the importance of polling to U.S. politics, policy, and culture.

This revised edition is a comprehensive resource for understanding all aspects of public opinion polling in the United States, including major and emerging theories and concepts; historical and current methodologies; political, journalistic, and corporate uses; landmark events and developments in the history of polling; and influential people and organizations. The encyclopedia also illuminates how public opinion polling has become important in shaping the trajectory of American society and the views that Americans have about themselves and their fellow citizens.

Specific big-picture topics explored include how data mining of internet and social media usage trends has shaped modern political and business advertising campaigns; the impact of politically partisan media outlets on public opinion; and attitudes of various sectors of the American electorate about diverse topics including gun control, abortion, immigration, marijuana legalization, and the nation's two main political parties.


  • Contains 200 new or revised entries on various aspects and impacts of public opinion polling
  • Shows American polling trends over the years on major political issues through informative tables, graphs, and charts
  • Makes it easy for the reader to explore connections between terms with cross-referenced entries
  • Features contributions from the foremost experts in the fields of polling and public opinion
  • Includes an appendix of major polling centers, organizations, and archives

Editor(s): Clark, Richard; Foster, Kelly; Best, Samuel; Radcliff, Benjamin;
SortTitle: polling america: an encyclopedia of public opinion, 2nd edition [2 volumes]
Edition: 2
Keyword(s): Can Internet Polling Be Accurate?; Did Polling Fail to Predict the 2016 Presidential Election?; Gender as a Factor in Opinion Formation; How Can 1,000 Respondents Reflect the Views of a Nation of more than 327 Million People?; How to Tell Good Polls from Bad Polls
Author Info:
Richard L. Clarkeditor
Kelly N. Fostereditor
Samuel J. Besteditor
Benjamin Radcliffeditor
eISBN-13: 9781440837357
Cover Image URL: ~~FreeAttachments/9781440837357.jpg
Print ISBN-13: 9781440837340
Imprint: Greenwood
Pages: 896
Publication Date: 20200831