B. Yasanthi Pereraauthor
Pia A. Albinssonauthor



Pages 256
Topics Camp, Garrett;Disruption;Gig Economy;Innovative Business Models;Kalanick, Travis;Khosrowshahi, Dara;Ride Hailing;Ride Sharing;Safety;Sharing Economy;Business: E-Commerce and Technology;Economics

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Table of Contents

Table of Contents


Author(s): Perera, B. Yasanthi; Albinsson, Pia;
Contributors: Perera, B. Yasanthi; Albinsson, Pia;

Uber is one of the most innovative companies of our time. This book provides a detailed analysis of the company and its success, beyond the headlines about safety and culture.

Americans are so accustomed to using Uber today that the name of the innovative ride-sharing company has almost become a verb, as in "to Uber" somewhere, and yet Uber has been around only since 2010. In less than a decade, Uber has disrupted the ride-hailing industry, from making it easier and more affordable to become an Uber driver than a cab driver to rating riders as well as drivers. As an early pioneer in using technology to create a new business model and new efficiencies, Uber is considered one of the most important case studies in the sharing economy.

However, little in-depth information exists on this innovative company. This book traces Uber's origin and evolution in the face of competitive pressures, discusses the company leadership and corporate culture, addresses such controversies as rider and driver safety and sexual harassment of female employees, and explores how the company is addressing these challenges. Students of business, entrepreneurs, and anyone interested in the development and exponential growth of the sharing economy will benefit from reading this book.

  • Provides key insights into the inner workings of the Sharing Economy
  • Delivers a comprehensive overview of Uber's technological innovations, global expansion, and business model
  • Explores the leadership challenges faced by founder Travis Kalanick
  • Reveals how the company has addressed reports of a sexist corporate culture

SortTitle: uber
Keyword(s): Camp, Garrett; Disruption; Gig Economy; Innovative Business Models; Kalanick, Travis; Khosrowshahi, Dara; Ride Hailing; Ride Sharing; Safety; Sharing Economy; Business: E-Commerce and Technology; Economics
Author Info:
B. Yasanthi Pereraauthor
Pia A. Albinssonauthor
eISBN-13: 9781440864254
Cover Image URL: ~~FreeAttachments/9781440864254.jpg
Print ISBN-13: 9781440864247
Imprint: Greenwood
Pages: 256
Publication Date: 20200131
Series: Corporations That Changed the World